From the age of 10 or so, I spent my long summer holidays with my English grandparents. We generally had 8-9 weeks, so it was much longer than the standard 6 weeks (or 5 if you’re a Swiss child!) and although there was plenty to do and see, there were times when I went looking for something to read or make. On my quests for inspiration, I frequently browsed a large collection of Family Circle magazines that my Granny picked up at the supermarket and kept in a cupboard. They were full of all sorts of fascinating information and tips, and yes, ideas of things to make. Within reason and if Granny had the bits and bobs, I spent many an hour crafting something I’d seen. It was understood that eventually, I would inherit this collection! Especially as I have gone on to develop a love of vintage magazines and books…
Unfortunately, the pile of magazines turned up so late in our packing-up of Granny’s belongings that I was restricted to a small pile to bring home with me, and I sadly had to dump the rest (though not without scouting through them for knitting patterns!). Now I am back home and the weather has taken a turn for the worse, I’ve started reading them and found myself taken back in time.
The first issue of (British) Family Circle came out in October 1964, shortly before my birth, and this issue has been faithfully kept – probably in the hope that it would become valuable! I did check online and it seems that it has gone from an original price of 1/- (one shilling in old English money pre-1971) to a value of around £20 now, so not bad. I suppose there aren’t many that have survived 53 years.
Domestic bliss was the aim for the 1960s housewife, but she was a modern miss, too. The title page advertises the competition to win an all-electric £5000 house – a real 1960s detached with all mod-cons, even things like dishwashers that didn’t become common in the UK until 30 years later.
Scandinavian style had reached the British Isles and jumps out every couple of pages – much like today!
Some of the fashions wouldn’t look out of place in 2017, either, albeit with slightly different styling. but really, Mad Men?!
It’s a treat to read real English that has been proofread, too, and the level of common sense is fantastic – sigh. The recipes look tasty and simple (in those days, few people were prepared to attempt any funny foreign food…), the embroidery timeless and the adverts no less ridiculous than in a modern magazine. I spied a few things that are of their time and yet – my mother still has a bamboo rocking chair exactly like the one in the home decor section
and I could knit up several of the patterns without the garments even looking “vintage”.
To a young 2017 mum it might seem shocking to see that babies were being given additional foods from the age of only 2 weeks, but the article about children’s imaginations v. lying is just as topical for any mum of a 4 year old, I’m sure. PG Tips and Ovaltine (Ovomaltine here!) still exist, while most of the offices you could write to (with a stamped addressed envelope, please…) probably do not.
So, the challenge I am setting myself is to implement some of the things I found in this stack of 1960s magazines! Let’s see how I do, shall we?